OACPS GA4 Traffic Analytics

This report summarises traffic and engagement on www.oacps.org from 1 January to 1 June 2026, drawn from Google Analytics 4. It covers audience volume, engagement, top content, geography, devices and traffic sources to support management and governance reporting.

During this period the site recorded a high volume of automated (bot) traffic concentrated in a single country and a single page. As explained in the note below, headline audience figures are reported on a cleaned basis so they reflect genuine human visitors.

Data quality note

⚠ Anomalous traffic identified & excluded

A large block of low-quality traffic was detected, almost entirely originating from India (25,841 users) and overwhelmingly hitting a single page (/council-members/xxxxv/). This traffic showed an engagement rate of only ~15% and an average engagement time of ~3.5 seconds, against 60–75% engagement for the site's genuine audience (e.g. Nigeria, Kenya, Belgium, Ghana). These are clear hallmarks of automated/bot activity rather than real visitors.

To keep this report meaningful for governance purposes, this anomalous traffic has been excluded from the headline audience, geography, device and content analysis. Figures may therefore differ from the raw totals shown in the live GA4 dashboard. The monthly trend chart further below reflects total recorded sessions (including the anomalous traffic) and is labelled accordingly.

Headline metrics — genuine audience (Jan – Jun 2026)

Active Users

32,740

Bot-excluded 58,581 total recorded incl. bot traffic

Page Views

106.9K

All views Across 2,750+ unique pages

Sessions

72,128

Total recorded All channels combined

New Visitors

91.8%

8.2% returning 57,967 new / 5,158 returning

Engagement Rate

35.5%

Session-based GA4 metric (incl. all traffic)

Bounce Rate

64.5%

Inverse of engagement GA4 defines bounce = non-engaged

Avg. Engagement / Session

21.2s

Active time GA4 replaces "session duration"

Top Country (genuine)

Nigeria

72% engaged Followed by Belgium & USA

How to read these figures. Audience counts are reported on a bot-excluded basis (India removed). Engagement rate, bounce rate and average engagement time are GA4's standard session-level metrics. In GA4, bounce rate is simply the inverse of engagement rate — it is not directly comparable to the older Universal Analytics definition.

Monthly traffic trend (sessions)

Sessions by month, January – June 2026

Total recorded sessions per month, broken down by channel. Reflects all traffic including anomalous activity.

Total Organic Search Direct Referral

Traffic peaked in March (17,324 sessions) and eased through April and May (~13,400 and ~12,700). Organic Search is consistently the largest channel each month. June reflects only 1 June (the export cut-off) and is shown as a partial data point — it is not a real drop in traffic.

Traffic by channel / source

Sessions by channel

Organic Search is by far the largest source of traffic to the site.

Organic Search 60% Direct 26% Referral 12% Social 1%

Channel quality comparison

Sessions and engagement rate by channel — how much each audience actually interacts.

Channel	Sessions	Engagement
Organic Search	43,380	29%
Direct	18,831	32%
Referral	8,842	75%
Organic Social	854	63%
Other (Email, AI, etc.)	221	—

Referral traffic is the most engaged audience (75%). While Organic Search drives the most volume, its lower engagement rate is partly inflated by the bot activity noted above. Referral and Social visitors interact far more deeply with the site.

Top visited pages / content

Most-visited pages by views

Page views per page, with relative traffic bar. Excludes the anomalous bot page (/council-members/xxxxv/).

/
Homepage

24,165
/member-states/
Member states

12,354
/about-us/
About the organisation

3,712
/work-with-us/
Work with us

3,134
/fact-sheets-oacps-member-states/
Member-state fact sheets

2,653
/our-work/
Our work

1,836
/council-members/xxxxvi/
Council members (46th)

1,695
/news-overview/
News overview

1,299
/publications/
Publications

1,061

The homepage and member-states content dominate genuine traffic. Together / and /member-states/ account for the bulk of real page views, with institutional pages (About, Work With Us, fact sheets) forming the next tier — consistent with an audience seeking organisational and member-state information.

Audience: geography & devices

Top countries (genuine audience)

Active users by country, India excluded. Engagement rate shown as badge.

Country	Users	Engaged
United States	1,974	41%
Nigeria	1,967	72%
Belgium	1,925	63%
Bangladesh	1,815	21%
Pakistan	1,212	29%
Kenya	816	72%
Malawi	790	76%
Ghana	762	71%
France	760	61%

A genuinely international, member-aligned audience. Beyond the US and Belgium (the OACPS Secretariat is in Brussels), the most engaged visitors come from OACPS member states across Africa — Nigeria, Kenya, Malawi and Ghana all show 70%+ engagement.

Device usage

Share of active users by device category (all traffic).

Mobile 69.7% Desktop 29.8% Tablet 0.5%

Mobile-first audience. Roughly 7 in 10 visitors use a mobile device. Notably, desktop users are far more engaged (55s avg. vs 14s on mobile), suggesting deeper research sessions happen on desktop.

New vs. returning visitors

Visitor mix

Share of new vs. returning users across the period.

New 91.8% Returning 8.2%

Heavily new-visitor driven. About 92% of users were new to the site during the period (partly inflated by bot traffic, which registers as new users). A returning-visitor share of ~8% is normal for an institutional/informational site of this kind, where most visits are one-off lookups of member-state or organisational information rather than repeat engagement.

Opportunity: growing the returning-visitor share — via newsletter sign-ups, news subscriptions or content people return for — would be the clearest lever for deeper, more sustained engagement.

Key takeaways

Genuine reach is solid & international

Setting aside bot traffic, ~32,700 real users visited from across OACPS member states and partner countries, with the strongest engagement from Africa and Europe.

Organic search is the main front door

60% of sessions arrive via search engines. The site is discoverable — the priority is converting that visibility into deeper engagement.

Mobile-first, new-visitor heavy

~70% mobile and ~92% new visitors. Fast mobile performance and clear paths to key content matter most; returning visitors are the growth opportunity.